Recently relaunched, plus-size fast-fashion retailer Eloquii offers contemporary, trendy styles to a size 14 to 24 audience. The brand's designs are cut for a specific body type and proportion, and this allows customers wear practically any trend that they desire. For instance, one of their best-selling items is the cropped sweater. Eloquii's designers follow runway trends and make their product available at the same rate as stores like Zara and H&M. However, by focusing on fit, Eloquii has an upper-hand on competitor Forever21 who also studies runways, but does not put nearly as much detailed thought into the construction of their plus-sized garments. Additionally, Eloquii's blog and photo sharing platform has allowed the retailer to establish a feeling of community for their customers, and the encouragement and support that shoppers receive often functions to drive more sales.
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