In June of 2011, a trio of curvy models posed for the cover of Vogue Italia in the magazine company's attempt to up the body image ante. A fervent supporter of plus-size women, Vogue Italia's editor-in-chief Franca Sozzani told Women's Wear Daily, "Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine." Earlier in the year, Sozzani had even launched a petition against pro-anorexia websites. Despite the positive statement that the magazine made about plus-size women, bigger models are still not prevalent within magazine spreads and advertisements. Italian Vogue tried to reject this commonality by launching Vogue Curvy, a new online section on their website, but still refuses to offer print versions of the many interviews with plus-size models and correspondence between plus-size bloggers that dominate the site. Yet again, plus-size women were cut-off from the influence of mainstream high-fashion retailers, and forced to occupy a more inconspicuous, hushed domain. At the time, plus-size women had begun to influence the world of fashion and retail, but were still not widely accepted.