After subscribing loyally to Seventeen magazine for several years, in 2012 I was flipping through the pages of the popular teen fashion publication when I came across the Body Peace Treaty. An eight point plan printed in Ann Shocket's "letter from the editor," the treaty pledged that Seventeen would never change girls' bodies or face shapes in published images. Instead, they would feature real, healthy girls. Interestingly, the campaign was inspired by the fourteen-year-old Julia Bluhm's online protest against the magazine's use of retouching software in images. Over the course of the protest, Julia gained roughly 80,000 signatures from other teens around the world. By agreeing to fulfill Bluhm's requests, Seventeen's treaty was instrumental in promoting healthier body images for teen girls. Consequently, fashion retailers were challenged with how to appeal to a generation of consumers that were more confident in their average and larger-sized figures than ever before.