In 2005, Dove released the second and most iconic phase of its campaign for real beauty, and for a moment in time, the brand was successful in debunking the traditional ideas that only thin is beautiful. The campaign featured real women with real curves, and was designed specifically to showcase women with appearances outside the stereotypical norms of beauty (i.e. Barbie). By rebelling against the inauthentic images frequently seen in magazines, Dove sparked a movement of self-acceptance, and set the stage for plus-size progression within the retail industry. After the launch of the campaign, thousands of women visited campaignforrealbeauty.com to voice their opinions on beauty issues, including that of photoshopping in media advertisements. To see how the blemish-free, photoshopped images of slim models are constructed to give consumers a false idea of beauty, view the video below.